OKOlga Kozubovskaya
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Official Fibery Partner · Fibery Consultant & Business Process Architect

Fibery for Agencies — a connected agency system

I help advertising and digital agencies, creative teams and production studios connect clients, projects, team operations and financial results in Fibery. This is particularly useful when a company has outgrown spreadsheets and separate task trackers.

Clients, people and money need to connect

Sales hands over a project, tasks are assigned to the team, and costs and revenue are tracked separately. Managers have to assemble the client picture manually. A shared model connects these stages.

What the work includes

CRM → delivery

Contacts, deals, agreements and projects stay linked to clients and owners.

Projects and people

Tasks, sprints and time tracking provide visibility into work across projects and departments.

HR → team cost

Employees, absences, overtime and earnings become part of a shared cost model.

Client → management results

Income and expenses are allocated to clients, projects and responsibility centres according to agreed rules.

Results and project boundaries

System scope depends on the agency’s model: retainer, project-based or mixed. You can start with one process and expand as the team is ready.

The approach draws on my experience building processes for an advertising holding with approximately 150 employees. For video production, VFX and animation studios, the model is adapted to production stages and accounting rules; no separate client case in these segments is claimed here.

Agency operations in Fibery

For digital, creative and production agencies, I connect sales, delivery, team workload and financial results. The client remains a shared reference for projects, time tracking, costs and payments.

Lead / Client → CRM → Project / Delivery → Team workload → Time / Costs → Payments → Profitability / Management Reporting.

Fibery for digital agency operations

Connect a lead and client record to delivery, team workload, time and costs. Link payments and management reports to the same client and project so that operational work can be traced into financial results.

Fibery for creative agency operations

Adapt the shared model to creative and production stages, project teams and cost allocation rules. This is an implementation use case; the published ~150-employee case documents experience in an advertising holding.

Time tracking, cost allocation and reporting rules are agreed around the agency’s model: project-based, retainer or mixed.

Discuss your agency’s processes →

See the system in action

Open the Demo or contact me for a walkthrough. Some Fibery pages may require access.

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